Pitching your startup to the media, by Nick Freer
/It was two days since we had spoken to a reporter from the world's leading tech news outlet, over a week since we had pitched the story but as I scanned the site on the morning school drop there was still no sign of it. My heart sunk and so, just several minutes later, I was surprised to see Administrate CEO, John Peebles, standing in the school playground with a big smile on his face on a cold, dreich December morning.
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